EUROPE’S FIRST-EVER DEDICATED LGBT+ TV CHANNEL LAUNCHED ON SKY!
London/Dublin – After being successfully launched in various countries in Europe and the Middle East, OUTtv, the lifestyle TV-channel for the gay and open minded, launched this morning in the UK & Ireland on SKY channel 330!
Today not only marks the celebration of OUTtv's 12th anniversary, but we are also delighted to welcome OUTtv UK & Ireland as the newest additions to the most colourful TV-network in Europe!
OUTtv offers a broad variety of programming reflecting the diversity of its audience; arthouse films, short films, hysterical series, award winning documentaries, local UK & Irish pride reports and compelling TV shows, such as Drag Race Thailand, Shade- Queens of NYC, My Life is a Telenovela, Back to Corsica, The Fashion Hero and the trivia game show, Gay for Play, where a panel of six celebrities help two contestants answer pop culture questions to win cash and prizes, hosted by the one and only RuPaul!
OUTtv has selected the United Kingdom to premiere the very first OUT original documentary series: ‘Tommy in Lalaland’, starring Shangela, Coco Peru and Haaz Sleiman. Due to the broad variety of programming, OUTtv expects to attract a significant ‘straight’ oriented audience in the United Kingdom & Ireland; already appr. 35% of its viewers is female and straight.
OUTtv will hold a nationwide search, looking for new presentation talent in their hit show: ‘OUT wanted’. This search where OUTtv will hold screen-tests in various UK & Irish cities, will take over the nation later this year.
I am very happy and proud to announce that OUTtv is coming to the UK and Ireland! After years of requests from the UK & Ireland, our lifestyle will now be permanently visible in the British & Irish media landscape through OUTtv. It’s our intention to expand our services to the LGBTQI+ and open-minded audience in the upcoming years to offer them a 360 degrees’ content experience? So if social distancing meant that you have already watched all of your favorite films & series by now, OUTtv has a whole new range of must watch LGBTQI+ cinema, series and documentaries to offer.’ Founder & CEO, Marc Putman.
Brand Advance, the global network that connects brands with diverse audiences, has helped OUTtv Europe to bring our channel to the UK and Ireland. Acting as an exclusive advertising partner, Brand Advance will be working with brands and creatives to bring original programming to OUTtv!
'I know I speak on behalf of not only the Brand Advance global team, but also all our clients and partners in our excitement to finally have an LGBTQ+ Lifestyle Channel on mainstream UK TV. It has been a lot of hard work and planning - but we are super happy and excited that OUTtv chose to work with Brand Advance in explaining our offering to brands wishing to tap into the £81 billion consumer spend. I think this channel launch could not have happened at a better time during our nation's isolation - we are now able to bring some glitz and glamour to people’s living rooms that might just help get us through these unprecedented times.' CEO Brand Advance, Christopher Kenna.
About Brand Advance
Brand Advance has launched the industry's first diversity driven media ecosystem across online and offline media for agency and in-house brand teams. Brand Advance has partnered with platforms across the world. Diversity Media - BAME, LGBTQ+, GenZ (Queer), Disability, Age 50+, Religion and Gender Empowerment - giving brands instant access to a network of over 550+ media owners worldwide reaching over 850 million monthly unique users through our Diversity Ad Server.