Coca-Cola gets fined in Hungary for ads depicting same-sex couples

Coca-Cola has received a fine for their advertisements, in which same-sex couples are shown, in Hungary. The posters with slogans as ‘Zero sugar, zero prejudice’ were distributed in the country last summer right before the popular Sziget festival took place.
Twitter Icon Facebook Icon Share this

The soft drink company has received the fine for its alleged violation of the advertisement law. The complaint, published by, says Coca-Cola would have harmed “the physical, mental, emotional and moral development of children and minors”. The company has to pay 500,000 Hungarian forint, which is around £1,300 / €1,500.


The advertising campaign received tons of criticism from conservatives. An MP called for a boycott of the company, until Coca-Cola removed the posters. A petition against the campaign received over 40,000 signatures. In the end, Coca-Cola replaced the posters for ones with a rainbow flag, emphasizing it had nothing to do with the criticism on the campaign.


Coca-Cola Hungary tells that they are considering further steps against the fine. They expressed that they will continue to believe that all people all equal: “the values ​​we represent are expressed in our advertisements, posts and messages.”


Twitter Icon Facebook Icon Share this

Recommended articles