Coca Cola defends pro-LGBT posters in Hungary
Despite the positive message, the campaign does not appeal to everyone: István Boldog, member of parliament and leader of the conservative party Fidesz, demanded that the products of Coca Cola be boycotted until the advertisements are removed. An online petition for a boycott and the removal of the posters has already collected 50,000 signatures.
Coca Cola does not seem too bothered by this and released a statement in which the company clarifies that it has no intention of removing the advertisements: "The Coca-Cola Company strives for diversity, inclusion and equality in our business, and we support these rights in society as well. As a long-standing supporter of the LGBTQI community, we believe everyone has the right to love the person they choose. The campaign currently running in Hungary reflects these values.’’