A few days ago, Coca Cola launched their "Love is Love" campaign to coincide with the progressive Sziget festival in Budapest. The posters include slogans such as "Zero Sugar, Zero Prejudice". The images are also shared on the Hungarian Facebook page of the company.



Despite the positive message, the campaign does not appeal to everyone: István Boldog, member of parliament and leader of the conservative party Fidesz, demanded that the products of Coca Cola be boycotted until the advertisements are removed. An online petition for a boycott and the removal of the posters has already collected 50,000 signatures.



Coca Cola does not seem too bothered by this and released a statement in which the company clarifies that it has no intention of removing the advertisements: "The Coca-Cola Company strives for diversity, inclusion and equality in our business, and we support these rights in society as well. As a long-standing supporter of the LGBTQI community, we believe everyone has the right to love the person they choose. The campaign currently running in Hungary reflects these values.’’