The soft drink company has received the fine for its alleged violation of the advertisement law. The complaint, published by 24.hu, says Coca-Cola would have harmed “the physical, mental, emotional and moral development of children and minors”. The company has to pay 500,000 Hungarian forint, which is around £1,300 / €1,500.
The advertising campaign received tons of criticism from conservatives. An MP called for a boycott of the company, until Coca-Cola removed the posters. A petition against the campaign received over 40,000 signatures. In the end, Coca-Cola replaced the posters for ones with a rainbow flag, emphasizing it had nothing to do with the criticism on the campaign.
Coca-Cola Hungary tells 24.hu that they are considering further steps against the fine. They expressed that they will continue to believe that all people all equal: “the values we represent are expressed in our advertisements, posts and messages.”